To effectively convey the craftsmanship of Kinsmen Distillery's whiskey, we made the products scroll on top of one another with a fixed background. This creates a unique "light-bending" effect, as it is actually possible to view half of one bottle and half of another at the same time. If Kinsmen were a huge corporate distillery, this would not be possible due to the sheer volume of products. The design reflects the small-batch process.
Beautiful Products, Beautiful Pictures
To display the simplicity and elegance of Kinsmen Distillery's process, we needed to see their facilities with our own eyes. We took two road trips to Newtown, Indiana, and we captured every picture you see on the website. Our Design Lead edited the photos to make the natural colors pop.