Blog

Our thoughts and opinions about website design and internet marketing.

Is Your Storefront Drawing Window-Shoppers?

Strolling down Fifth Avenue in New York or Rodeo Drive in LA gives window shoppers some of the most lavish and luxurious displays in the world. Before the e-commerce forced itself into every realm of the economy, storefronts captivated the curiosity and imagination of shoppers walking by. These displays permeated beyond the glass, visually grabbing…

Mobile App Vs. Mobile Site

Any novice who has tried developing and releasing an app for their business knows what a massive undertaking it can be. Sometimes the waters sail smooth, and the process can be relatively painless, but most of the time, app development is a truly miserable experience for the non-tech-savvy. For smaller business owners who do not…

Most Egregious Marketing Mistake (And Nearly Everyone Is Making It)

Product centered marketing seems like such an obvious emphasis of any company’s marketing campaign. Every campaign is conceived in the competitive advantage of a given product or service. “We will show how this product/service is superior than that of our competitors” Turns in to: “We will show how our company’s superior product/service is better for…

A Streamlined Customer Experience on your Way to Improved SEO

Link building is one of the hallmarks of search engine optimization. Should a web presence involve more than one platform (i.e. home page, blog, social media outlets, peripheral websites), directing traffic from one source to another is a great way to improve your rankings in search engines. While referring visitors from platform to platform, many…

Marketing A Brand Vs. Marketing A Product

Super Bowl ads have become a secondary fan favorite to the game itself. Nearly everyone loves the over the top, insanely expensive to produce and place advertisements big brands concocts to show during the game. Yearly staples include Bud Light, GoDaddy.com, Doritos, breasts, increasingly dumb humor, and more breasts. I still remember my favorite Super…

Lyndi Hollis – Newest Member of the Team

Hi, my name is Lyndi Hollis and I just recently joined the Tribeswell team. I am originally from Pine Village, IN (population 217 – no, we haven’t yet made it onto the map of Indiana) and am currently living in Bloomington while I finish up my BA of Journalism at Indiana University with specialties in…

Death Of A Salesman

Salesmen became a necessity as America transitioned from a manufacturing economy to a service one. Even the products still produced at home were of a smaller scale, requiring sales associates rather than being handed enormous contracts. As steel and textiles fell by the wayside, the remaining production in America needed sales and marketing akin to…

Imagine Social Media Marketing Is Congress…

When starting consultation with a company, the first rule I will tell everyone about social media is: NOBODY CARES Starting a business or inventing a product is akin to giving birth to it. I’ve been there. This business is your baby and when someone discounts its value to society these words grate against your ears….

The New Tribeswell Website – Our Best Yet

In honor of Tribeswell’s 4th birthday, I am pleased to officially announce the launch of our new website. This new iteration of our website represents our most ambitious work to date. It required an unprecedented amount of time and dedication from the Tribeswell team. We also wanted to use this new site to push the…