Your People are Sooooo Important

By

crowd-of-people

Does that sound like it’s a little obvious?  I think so too, but in so many cases, companies hide their people from the world behind walls of bureaucracy.  Social media tools obviously alleviate this problem.

Let’s say someone in your organization has a relationship with a supplier.  Now let’s say that person leaves your organization and you bring in a new person to take their place.  An issue arises where the new person needs to ask the supplier for a favor.  They might cooperate and they might not, because they don’t have a relationship.

Social media was built to foster relationships.  It’s much more of a relationship tool than a marketing tool.  Sure you can promote your agenda, but it’s much better at bringing people together.  In my mind, the more strategic relationships your people have, the more successful they will be.

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  • http://www.interactivecleveland.com/ Sean

    Good post Colin. I agree with social media is better for fostering relationships, but with any tool there will be abuse. At networking events there is always the guy that hands out 30 business cards to everyone they meet or pimps their company during a Q&A session. The same seems to happen on Twitter and FB.

  • http://www.interactivecleveland.com/ Sean

    Good post Colin. I agree with social media is better for fostering relationships, but with any tool there will be abuse. At networking events there is always the guy that hands out 30 business cards to everyone they meet or pimps their company during a Q&A session. The same seems to happen on Twitter and FB.

  • http://www.interactivecleveland.com Sean

    Good post Colin. I agree with social media is better for fostering relationships, but with any tool there will be abuse. At networking events there is always the guy that hands out 30 business cards to everyone they meet or pimps their company during a Q&A session. The same seems to happen on Twitter and FB.

  • http://indyawesome.com/ Colin Clark

    An idea I had a while back was to build a business card ‘gun’. It would basically be a handheld device that shoots business cards all over the place. Then I could use it for publicity and to teach ‘Mr. 30 Business Cards’ how ridiculous it is to spam people with little pieces of paper with your name and number on it.

  • http://indyawesome.com/ Colin Clark

    An idea I had a while back was to build a business card ‘gun’. It would basically be a handheld device that shoots business cards all over the place. Then I could use it for publicity and to teach ‘Mr. 30 Business Cards’ how ridiculous it is to spam people with little pieces of paper with your name and number on it.

  • http://indyawesome.com Colin Clark

    An idea I had a while back was to build a business card ‘gun’. It would basically be a handheld device that shoots business cards all over the place. Then I could use it for publicity and to teach ‘Mr. 30 Business Cards’ how ridiculous it is to spam people with little pieces of paper with your name and number on it.

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