Why does Bing give such bizarre search results.

I was doing a little ‘ego searching’ today and I found out something fairly alarming about Bing (Microsoft’s search engine).  When I typed in ‘tribeswell’ I received several results of sites that were linked to mine, but my actual website wasn’t even on the first page.

This is really weird to me.  I know that Bing claims that it is a different kind of search engine (a decision engine), but this just doesn’t make sense.  I can see that references to my site could be useful for someone looking for information about my company, but wouldn’t my actual website be useful as well?

I can honestly say that Bing seems to me to be a pretty useful tool for finding information, but this is pretty alarming to me.  Am I missing something here?

Update:

I did a little research about how Bing ranks search results and it appears that it considers domain age as a major factor of relevance (whether or not this makes sense for the search).  Since my domain was purchased only a few months ago, this could be a major reason for this discrepancy.

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About Colin Clark

Colin is a graduate of Indiana University where he studied history and music. Before founding Tribeswell he worked for several other interactive marketing and website design companies. Colin is responsible for sales and manages the big-picture vision for Tribeswell.