I was doing a little ‘ego searching’ today and I found out something fairly alarming about Bing (Microsoft’s search engine). When I typed in ‘tribeswell’ I received several results of sites that were linked to mine, but my actual website wasn’t even on the first page.
This is really weird to me. I know that Bing claims that it is a different kind of search engine (a decision engine), but this just doesn’t make sense. I can see that references to my site could be useful for someone looking for information about my company, but wouldn’t my actual website be useful as well?
I can honestly say that Bing seems to me to be a pretty useful tool for finding information, but this is pretty alarming to me. Am I missing something here?
I did a little research about how Bing ranks search results and it appears that it considers domain age as a major factor of relevance (whether or not this makes sense for the search). Since my domain was purchased only a few months ago, this could be a major reason for this discrepancy.
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