The Social Media Salesman

Of all the opportunities available to use social media to grow your business there is perhaps no other place where it fits better than with your sales force.  When you combine prospecting activities with networking and social media, you get a truly effective combination.  Here are some tips…

1. Use Twitter to stay close with referral partners.  Twitter attracts a certain type of person.  There are lots of extremely connected people there.  Find them, friend them, leverage them, become one of them.
2. Use LinkedIn to see into the other guy’s rolodex.  I’m a big fan of this strategy.  Who do you need to meet?  Who knows those people.  You can find out in an instant on LinkedIn.
3. Blog for your prospects.  Have you gotten any insights from the people you call on?  I get em all the time.  Why not give them credit and win some points with them as well.  (by the way I’d like to thank Mark Hiatt who I met with today who inspired this post)
4. Find out witch services your best customers like to utilize and why.  Let’s say that a lot of your customers like using Facebook.  Get permission to engage with them there and make em your best friends.  Then ask for referrals.

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