If you’re an average company with an average website, chances are there’s not much happening there. You’re not getting thousands of visitors per day, you’re not converting high numbers of new customers, and you wonder from time to time why you spent so much money to have the darn thing built in the first place.
The reason most websites don’t get much traffic is that there’s just not that much to do there. And that’s sad to me because there are so many possibilites….
Tips for making your website more interesting…
- Post new content fairly regularly. A blog or video feed or podcast isn’t going to change your life overnight, but as a long-term strategy it can’t be beat.
- Incorporate features that make your customer’s lives easier. Is there some aspect of your business that could be moved to the web through a simple app? Why not let customers check their order status, or buy products, or submit customer service requests online? The software for these sorts of functions is now cheap and really easy to use.
- Allow customers to connect with each other. There are literally hundreds of solutions for building basic social networking functionality into almost any site.
- Force people to use your website. Force your salespeople to use your online content to sell your products and services. Force customers get answers to their questions online… If you don’t tell people to use your website, then why would they go there.
- Host all your content on your website. Email marketing is great. Print marketing is great. Social media marketing is great…. It’s all great, but it should also drive people to your website.
- Include a web address with ALL your branded materials. Business cards, logo pens, stationary, etc. should have your web address on them to remind people that you have a website, it’s awesome (because you followed my advice above), and they should go there right away.