Not every business is a good fit for social media marketing. Some organizations just aren’t set up for it. There are too many rules you have to follow, non-disclosure agreements, compliance regulations, and old-school thinkers. Let me throw out a statement that might surprise some people.
There’s absolutely nothing wrong with that!
Here’s the issue. The walls around traditional media are slowly crumbling. We’re not talking about fewer people buying newspapers. We’re talking about newspapers going out of business. What do you do if you rely on newspaper ads to make the phone ring and your local newspaper goes out of business?
It makes no sense to change your whole marketing model all at once, but it does make a lot of sense to start trying to understand where the world is going and how you’re going to fit into it.
