How do I get found on search engines and get more business?
Search engine optimization (seo) has been a buzzword for the last few years and it is often a concern for small business owners. There are dozens of different strategies for obtaining good search engine rankings, so it helps to understand how search engines work.
How do search engines rank websites?
The most critical factor for most search engines is that the results they give are relevant to the terms that you enter into the search box. They determine relevance in many different ways, but for my purposes the only ways that matter are content, internal optimization, external optimization, and video.
Content Strategy
One of the main triggers for a search engine is the type, quality and quantity of content on your site. The text on your pages, your images, video, audio… it all gets counted and measured against the content of your competitors. The more content you have, the better your odds of winning a particular search. If that content is internally optimized and exceptionally well produced your chances are even better.
Internal Optimization – Winning the search terms that will win you business.
Internal optimization is the key to making a blogging and content creation strategy work effectively. Internal optimization is not particularly difficult, but if done well, can dramatically increase the effectiveness of your other internet marketing efforts. Internal optimization involves placing the key words you want to rank for in strategic ‘strong locations’ within your site.
External Optimization – Creating paths back to you.
One of the ways that search engines rank websites is by the number of other websites that link back to it. By creating paths back from other similar sites you’re also providing new paths for visitors to find your site. External optimization can be difficult and expensive to execute effectively, but it should definitely be taken into consideration in your marketing strategy.
Video – The Next Dimension in Search
A third of all searches on the Internet take place on Youtube.com. If you are serious about search, you should be serious about video.
The Role of Social in Search
More and more, search engines are using data collected from social networking sites to determine how they rank your content. If lots of people are sharing your content on social networks, that signals the search engines that your content is high quality and they will be more likely to send traffic your way.
How does Tribeswell help?
- The websites we build are designed from the ground up to be search-friendly. From the URL structure to the way we integrate social sharing technology, you can be sure that a Tribeswell website is a search-friendly website.
- We take the extra time to edit and refine your content. We go through each and every page and make sure that the content is well-written and compelling.
- We product web-ready videos that can be uploaded to Youtube and embedded on your website increasing your exposure and adding visual interest.
- We provide consulting and coaching to help you continually create new content and spread it on social networks and blogs.
