Officially Announcing Tribeswell

There have been a lot of changes in my life in the last few months. For those of you who are friends with me on Facebook, you might have noticed that I changed my relationship status from ‘engaged’ to ‘married’. On July 18 I had the privilege of making the beautiful Laryn Pfrommer my wife.

We spent last week honeymooning in Key West (that will be a separate blog post – I got some great marketing insights there).  Yesterday I was catching up on the posts in my Google Reader and noticed that Douglas Karr announced his new company DK New Media. I thought it was time to make an announcement of my own.

A few months ago I resigned from Brandswag to start a new venture.  I decided to call the new company TribeSwell. My mission is to help smaller businesses grow by leveraging cutting edge marketing techniques.

Here’s how it works…

• Tools like Twitter, Facebook, niche social networks (SmallerIndiana comes to mind)…  They’re all free!  All it takes is a little bit of strategy and know-how to figure out a scalable marketing strategy.  TribeSwell provides the strategy and knowledge to make it happen.
• Email marketing is cheap!  CRM tools are dropping in price as well.  It is possible to create effective strategies with very little cost.
• WordPress has changed the game when it comes to websites.  There are some fantastic website templates that are extremely easy to customize to use as your business website.  It has never been easier or less expensive to have a great-looking and effective website.

I ask you to bear with me on a few things…

1. This website is pretty close to being complete, but not quite.  It will be finished soon and new content is being added on a daily basis, so stay tuned.
2. I realize that the logo at the top of this page is not very good.  You might have noticed on the list above that I didn’t include graphic design services.  It simply not in my skill-set to create logos and branding materials.  I’m working with Jill Harding of Boundless Designs to get a great new logo designed.  It will be up soon.
3. I’ve been relatively quite in the social media world.  That silence ends today.  There will be new daily blog posts, twitter updates, and I’m committing myself to exploring all the marketing potential of Facebook.

Related articles by Zemanta

• Blog Indiana 2009 conference announced (blogherald.com)
• 3 Steps to Being Productive in Social Media (kylelacy.com)
• What’s Really Killing RSS Feeds? Hint: It’s NOT Twitter (shegeeks.net)