Mastering the Art of Double-Dipping – Using Content in Multiple Channels

I was in a meeting with a client and I kind of stepped back for a minute and  listened to the advice I was giving and the vast majority of it involved taking one source of content and increasing its effectiveness by syndicating it in multiple channels.

I call this double-dipping.

Here are a bunch of examples that I brainstormed.  Feel free to add your own ideas in the comments below.

1. Linking your Facebook fan page and company Twitter account.
2. Using blog posts as Facebook notes.
3. Using blog content for monthly eNewsletters.
4. Using website content for print.
5. Using print content to drive website traffic.
6. Placing Twitter, Facebook, or other feeds on your website.
7. Generating ideas in meetings with clients and using those ideas for blog content (basically what I’m doing right now).
8. Using Facebook, Flickr, etc. as outlets for promotional pictures of your products, services, etc.
9. Using youtube, vimeo, etc to increase exposure for promo or website videos.
10. Using blogs you read to create content for twitter or facebook posts (via friendfeed).
11. Using interesting content you find on delicious or digg to create blog posts – best resources for … type stuff.
12. Using online conversations to generate blog posts.
13. Reusing comments you’ve left on other people’s blogs as posts for your website.

Okay there’s 13 great tips.  Feel free to add your own tips in the comments area.