Marketing Truths to Live By

• What can be measured can be improved.
• More eyeballs is not always better.
• Sales are the ultimate metric.
• Vision is more important than tactics.
• Luck is Labor Under Correct Knowledge.
• Marketing is an investment in yourself.
• Different is usually better.
• Belief is more important than strategy.
• Attention is a valuable asset.
• Trust is the ultimate asset.

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