I liken it to the word Search Engine Marketing. Some firms do 'organic search marketing', some do 'search engine optimization' or 'content marketing for search' or ppc, but it all goes under the umbrella of search engine marketing.

Obviously the difference is that social marketing more relationship marketing.

The one thing I've found that I'd like to remedy is that lots of people focus on going out and getting business using 'social media' and they get confused when it doesn't work.

The problem is that they went out and used the tools without integrating it across other marketing strategies. I doubt that changing the name will fix the world overnight, but it definitely does a better job of describing workable strategies.

I liken it to the word Search Engine Marketing. Some firms do 'organic search marketing', some do 'search engine optimization' or 'content marketing for search' or ppc, but it all goes under the umbrella of search engine marketing.

Obviously the difference is that social marketing more relationship marketing.

The one thing I've found that I'd like to remedy is that lots of people focus on going out and getting business using 'social media' and they get confused when it doesn't work.

The problem is that they went out and used the tools without integrating it across other marketing strategies. I doubt that changing the name will fix the world overnight, but it definitely does a better job of describing workable strategies.

I liken it to the word Search Engine Marketing. Some firms do 'organic search marketing', some do 'search engine optimization' or 'content marketing for search' or ppc, but it all goes under the umbrella of search engine marketing.

Obviously the difference is that social marketing more relationship marketing.

The one thing I've found that I'd like to remedy is that lots of people focus on going out and getting business using 'social media' and they get confused when it doesn't work.

The problem is that they went out and used the tools without integrating it across other marketing strategies. I doubt that changing the name will fix the world overnight, but it definitely does a better job of describing workable strategies.

To me all marketing is, and was, relationship marketing. The medium may change but it has, and will always be, all about relationships and reputation. Nothing much else matters. Nothing new under the sun, right?

To me all marketing is, and was, relationship marketing. The medium may change but it has, and will always be, all about relationships and reputation. Nothing much else matters. Nothing new under the sun, right?