Key West Marketing – Part 2 – Hit em where they sit.

If there’s 1 thing I learned about marketing your business in Key West, it’s that if there is a flat surface in a public place IT IS FOR SALE AS ADVERTISING SPACE.

I mean it.  There were ads on our rental bikes, the traditional

bathroom advertising, there’s even a company there that sells ad space on the side of napkin dispensers which are left on the table while you eat.  (kind of brilliant really, you’re bound to look at it while you’re eating)

Okay, I’m definitely not saying that it’s a good investment to buy ad space all over your city or town, but just think about it.  Is there someplace where a carefully placed ad could get you business?

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