It's all marketing (if you really think about it)

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it's all marketing

I’ve been thinking a lot lately about productivity.  I’m trying to get lean and mean and in the process get a lot more done in the day.  Today I attended the Slaughter Development Productivity Summit, which was fantastically enlightening.  For someone like me who’s pretty disorganized, seminars like this are invaluable when it comes to getting things done.

It got me thinking about how productivity factors into how customers and potential customers view you from a marketing standpoint.  If you’re one of those companies that takes an active role in ensuring productivity, then that should be as much a part of your branding as anything else.  After all, your customers want to know that they’re doing business with a company that gets things done, a company that values deadlines and has the stamina and resources to take your project to the next level.

When you break down all the things you do in your business, it’s amazing how much of it all ties back to marketing.  You develop products that people will actually want to buy.  You generate demand with advertising and salespeople.  You provide customer service (it always amazes me when people disconnect customer service from marketing).

It’s extremely important that everyone in the chain understands the message that’s going out.  What’s your mission statement?  Do your employees know it?  Do your customers?  How does the world really see you?

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  • http://www.derekmcclain.com/ derekmcclain

    It really is amazing with Robby breaks it all down. There are so many little things that we do not think about that can make a huge difference on how much we get done. I really wanted to attend his email session, but was unable. Email is something that I have a continuous battle with. Did you attend that one? Any pointers you have to share?

    I agree with your main point too…we are all marketers. We are all also salespeople. Marketing and selling ourselves and our company with every interaction we have. And that’s what it’s all about.

  • http://www.derekmcclain.com/ derekmcclain

    It really is amazing with Robby breaks it all down. There are so many little things that we do not think about that can make a huge difference on how much we get done. I really wanted to attend his email session, but was unable. Email is something that I have a continuous battle with. Did you attend that one? Any pointers you have to share?

    I agree with your main point too…we are all marketers. We are all also salespeople. Marketing and selling ourselves and our company with every interaction we have. And that’s what it’s all about.

  • http://www.derekmcclain.com derekmcclain

    It really is amazing with Robby breaks it all down. There are so many little things that we do not think about that can make a huge difference on how much we get done. I really wanted to attend his email session, but was unable. Email is something that I have a continuous battle with. Did you attend that one? Any pointers you have to share?

    I agree with your main point too…we are all marketers. We are all also salespeople. Marketing and selling ourselves and our company with every interaction we have. And that’s what it’s all about.

  • http://indyawesome.com/ Colin Clark

    Sadly, I missed the email discussion/presentation. I think the slides are available online somewhere.

    I wonder how much more business would be conducted in the world if everyone in every organization considered themeselves salesmen?

  • http://indyawesome.com/ Colin Clark

    Sadly, I missed the email discussion/presentation. I think the slides are available online somewhere.

    I wonder how much more business would be conducted in the world if everyone in every organization considered themeselves salesmen?

  • http://indyawesome.com Colin Clark

    Sadly, I missed the email discussion/presentation. I think the slides are available online somewhere.

    I wonder how much more business would be conducted in the world if everyone in every organization considered themeselves salesmen?

  • http://www.slaughterdevelopment.com/ Robby Slaughter

    Colin and Derek—we’ve got the initial retrospective up on our website (everyone took the day off yesterday after the summit) at:

    http://www.slaughterdevelopment.com/2009/04/01/summit-retrospective/

    We’ll be posting more details, including slides and some audio, over the course of the next few weeks. Subscribe to our RSS feed or our email list for the details!

  • http://www.slaughterdevelopment.com/ Robby Slaughter

    Colin and Derek—we’ve got the initial retrospective up on our website (everyone took the day off yesterday after the summit) at:

    http://www.slaughterdevelopment.com/2009/04/01/summit-retrospective/

    We’ll be posting more details, including slides and some audio, over the course of the next few weeks. Subscribe to our RSS feed or our email list for the details!

  • http://www.slaughterdevelopment.com/ Robby Slaughter

    Colin and Derek—we’ve got the initial retrospective up on our website (everyone took the day off yesterday after the summit) at:

    http://www.slaughterdevelopment.com/2009/04/01/summit-retrospective/

    We’ll be posting more details, including slides and some audio, over the course of the next few weeks. Subscribe to our RSS feed or our email list for the details!

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