Email Marketing from Tribeswell and Delivra

I was having coffee today with Randy DeVaney earlier today.  Randy works for Delivra, which is one of the premier email marketing software providers in the midwest.  We had a great conversation about all the ins and outs of email marketing and where the market for email is heading.  Here’s a brief summary.

1. It pays to use a higher end email marketing software system. iContact and Constant Contact are fine when you’re first starting out, but their templates and functionality leave a bit to be desired.  There’s a whole world of email out there beyond these basic programs.  Use them.
2. Newsletters are boring. Let’s face it, most companies don’t have that much actual news to report in a given month, so a newsletter doesn’t make that much sense.  It’s much more effective to do some actual marketing with your emails.  If you need help with this, contact me.  I’d be happy to point you in the right direction.
3. Drip campaigns are rarely done well. One of the things that Randy was telling me about Delivra is that they can design custom software solutions that make your drip campaigns really tick.  Probably worth it in 9 out of 10 scenarios.
4. Use landing pages. Don’t just send people to your website randomly.  Make sure they know why they’re there with a custom landing page.  If you have a descent CMS (like wordpress) this is pretty simple.
5. Know your subscribers. Most email software will tell you which of your subscribers are the most engaged in your emails.  Go the extra mile and segment these people and reap the rewards.