Here’s the thing – we love dollarshaveclub.com. Not just for their interesting and innovative business strategy, but for their decisive and bold marketing. We like it so much, we had to write a post about how much we love it and what your company can take from it to apply to your future marketing endeavors.
The first thing you see when visiting Dollar Shave Club is their hilarious and effective video. It’s simple, random, funny, entertaining, and a great pitch. It has a smack of the Old Spice commercials as well as a perfect taste of dead pan humor. Most importantly, its distinctive.
Ok, it’s hilarious, but so what? Well, that’s a great question. There’s a lot to be said for this video. It’s dead simple. Literally filmed within their apparent warehouse, they clearly didn’t spend a great deal of money filming or producing the video. But that’s what’s great about it. The message, content, and humor create a clear, memorable, and distinct message that clings to you. Within moments you want to share the video to all your friends. And that, is exactly why we love this website. It’s sharable. Practically begging you to handle the marketing free of cost to Dollar Shave Club. Imagine how many hits they’ve received on their website from their video alone? And as we all know, traffic is a very, very good thing.
Did I mention the website is downright gorgeous? It hits on every single trend in the web design community: texture, banners, large text, custom fonts, and usability. It screams something clearly and loudly – “We have a brand. We know who we are.”
A website defines you as a company and in most cases acts as a first impression for what you do and what you’re all about. This means, having a pleasing, usable, and effective website is hands down the most important first step you can take in building a brand. You’re site should look unique, be easy to share, and drive users to contact you to take the next step.
The Social Media
I keep talking about sharing, and you’re probably asking, “What the hell is he talking about? Why does that matter?” Well thank you for bringing that up, its a perfect time to make the most important point about this company. On every single page, in every feasible place you will find social media buttons. They are tasteful yet ubiquitous. But much more importantly, Dollar Shave Club has a brand and message that you WANT to share. They aren’t spamming you with like buttons, they’re saying “hey, we know we’re awesome, tell your friends about us.” Well guess what, you tell your friends, and then they tell their friends, and their friends tell their other friends. Now you’ve got an internet sensation on your hands.
So what does all this mean for your company? No, please don’t put social media buttons all over your site. Seriously. Don’t do it. Its tacky. Instead, spend time coming up with meaningful, genuine, fun, and consumable content that people will want to tell their friends about. Create a Tribe – a group of people who are advocates for your brand. Help them tell their friends about you with great stuff and a great website and reward them for being apart of your Tribe.
So go visit dollarshaveclub.com and tell your friends. Hey, while you’re at it, before you leave click the little like button over their on the left! See that was pretty easy huh?