The key question when you start to leverage social media is, how do I create conversations that will get me business? A better way to word it is, how do I create conversations and content that matters to people.
I have a client, John Bethell Title Company, who puts out a mortgage market share report that tells which banks and lenders are getting what percentage of the business. It’s a valuable report. Believe me, if they are a day late releasing the monthly report, they get calls.
This is content that matters to people, content that their clients and partners use on a monthly basis to describe the conditions of their business world. Do you have an asset like this? If so, are you using it to its full potential?
What about your online conversations? What are you talking about on Twitter and Facebook? Is is the kind of compelling stuff that will make people reach out to you and ask for your help?
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