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What is marketing? Do the work your customers crave… Then tell us about it.

Seth Godin had a cool post on his blog the other day that ended with the statement… The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead. I used to have grand ideas about marketing… that great [...]

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Meet ‘The Next Step’ – The Latest Addition to our Website Portfolio

Meet ‘The Next Step’ – The Latest Addition to our Website Portfolio

I’m stoked to announce the completion of yet another Tribeswell website design project.  Meet The Next Step which can be found at myxts.com. The Next Step is a personal training and fitness company owned by Jeff Sidwell with locations in northwest Indianapolis and Carmel, Indiana. Jeff contacted me after seeing some of our previous work, [...]

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Garbage-In, Garbage-Out – Choosing Quality Building Blocks for Your Website

Garbage-In, Garbage-Out – Choosing Quality Building Blocks for Your Website

Remember the old saying, ‘Garbage-In, Garbage-Out’? It means that no matter what you’re trying to put together, if you use inferior components from the start, it will affect the final product. I deal with this a lot when designing things for clients. There are basically 3 things that a web designer needs as starting material [...]

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How to Title Blog Posts Correctly:  Save the Corny Headlines for Print

How to Title Blog Posts Correctly: Save the Corny Headlines for Print

If you’re wondering if what you’re reading right now is important, let me just say that if you follow a few tips here you can increase the effectiveness of your blog by 2-3 times. The way you title your blog posts has vast implications from search engines to social media and even in the direct [...]

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An Incredibly Lucky Link gets Tribeswell a mention on This Week in Startups

An Incredibly Lucky Link gets Tribeswell a mention on This Week in Startups

My traffic quadrupled last Tuesday, largely due to the fact that we got a brief mention on the online talk show This Week in Startups. It was really weird how it happened too… This Week in Startups was filming their show and the host, Jason Calacanis, was interviewing Tony Haile of Chartbeat, which is a [...]

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Is Seth Godin the best SEO on the planet?

Is Seth Godin the best SEO on the planet?

One of my hobbies is typing in random words into Google just to see who comes up.  Today, I decided to type in the word ‘blog’.  Here’s Seth Godin, first page right under the wikipedia article and blog.com with the white house blog right after him.  I don’t care who you are… that’s impressive.

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L-TECS – Part1 – ‘L’ Is for Listen

Most social media advocates stress the importance of listening, and there is a very good reason for this… Listening is the best way to find new things.  The real trick is to put filters and systems in place so that you’re able to listen move effectively.  That means finding tools, tactics, and strategies that make [...]

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Not knowing how to build a personal brand vs. not doing it vs. not leveraging it.

Read the book ‘Crush It‘ (not an affiliate link) by Gary Vaynerchuk. Seriously, read that book and tell me you don’t have what it takes to really build a personal brand. There are creation mediums for every flavor and personality, and microphones to shout your message all over the world, and unlimited access to virtually [...]

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5 Pronged Approach to Social Media Success – Listen, Engage, Tell, Share, Create

I’ve been sort of postulating this week about different models for successfully growing your sphere of influence using social media.  I thought maybe if I distilled it down into the actions that most people who are successful typically perform, I would be on track to helping others figure it out.  So they are, the 5 [...]

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Dear Mark Zuckerberg, I have a billion dollar idea for you… Facebook Insurance

I just had what I believe to be a brilliant idea that could potentially make Facebook or one of its app developers a lot of money. I just wanted to throw it out there and let the community beat it around to see if it’s really as good as I think. Facebook Insurance – and [...]

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