Hopefully we’ve helped you get a better understanding of search engine optimization (SEO) and given you some tools that can help you take your online marketing to the next level. Through the principals of SEO, keyword research, content creation, link-building, and social signals, can be intimidating. It is definitely something that gets much easier with [...]
If you want to take your search engine marketing to the next level, it is important not to neglect the importance of social signals. Social signals occur when one of the visitors to your website decides to share a page on your website on social media sites like Facebook, Twitter, or Google+. While it is debatable how [...]
What is a link? A link (or hypertext link) is a powerful web protocol where text or images on website pages can be “clicked-on” and then the user is taken to another page. Links are one of the key elements that make the internet work and analyzing links and anchor text is one of the key ways search [...]
If you want to win searches for lots of different keywords, you’re going to need lots of pages on your website. Each page is going to be optimized to rank for 1 set of keywords. Here’s an example: Imagine you’re an attorney located in Bloomington, Indiana who specializes in several different areas of law: business [...]
A keyword is a term that a search engine user might type in to find your webpage. So if you’re a website designer in Bloomington, Indiana, then some of your keywords might be “website design bloomington”, “website design bloomington in”, “bloomington web design”, etc. Some keywords are really competitive and some are much less competitive [...]
Search engines are built by some of the smartest mathematicians and computer scientists in the world, so this is a highly simplified version of how the ranking process works. The first thing a search engine needs to do is take a snapshot of the entire internet. It does this by running a software program called [...]
We want to show up on Google! We want to dominate our competitors! We want huge website traffic! We want to be number 1 when you type in _____________! When I meet with new clients, I generally hear some variation on these questions. Marketers and business owners are hip to the fact that search engines are [...]
When I first started building websites I used a hosting company that I was familiar with, but that ultimately didn’t work out very well (I won’t mention any names, but I will say that they were the only company that provides web hosting that had a commercial in the superbowl.) The main problems I had [...]
Yesterday, Kodak filed for chapter 11 bankruptcy and took in a $950 million cash infusion from Citigroup to allow it to trade on the stock market. The once mighty company who once dominated the photography market is now basically insolvent. What happened to Kodak? The main thing that killed Kodak was an inability and unwillingness [...]
So we were recently turned onto a Nest thermostat and their gorgeous website. If you haven’t heard of it, it’s a new product by a collection of ex apple and google employees who together coalesce into a dream team of functionality and design experts. Right off the bat this site strikes you as downright beautiful [...]
