What is a link? A link (or hypertext link) is a powerful web protocol where text or images on website pages can be “clicked-on” and then the user is taken to another page.

Links are one of the key elements that make the internet work and analyzing links and anchor text is one of the key ways search [...]

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If you want to win searches for lots of different keywords, you’re going to need lots of pages on your website. Each page is going to be optimized to rank for 1 set of keywords. Here’s an example:

Imagine you’re an attorney located in Bloomington, Indiana who specializes in several different areas of law: [...]

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A keyword is a term that a search engine user might type in to find your webpage. So if you’re a website designer in Bloomington, Indiana, then some of your keywords might be “website design bloomington”, “website design bloomington in”, “bloomington web design”, etc.

Some keywords are really competitive and some are much less [...]

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Search engines are built by some of the smartest mathematicians and computer scientists in the world, so this is a highly simplified version of how the ranking process works.

The first thing a search engine needs to do is take a snapshot of the entire internet. It does this by running a software program called [...]

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We want to show up on Google! We want to dominate our competitors! We want huge website traffic! We want to be number 1 when you type in _____________!

When I meet with new clients, I generally hear some variation on these questions. Marketers and business owners are hip to the fact that search engines are [...]

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When I first started building websites I used a hosting company that I was familiar with, but that ultimately didn’t work out very well (I won’t mention any names, but I will say that they were the only company that provides web hosting that had a commercial in the superbowl.)

The main problems I [...]

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