A great graphic representation of content by Seth Godin.

I read Seth Godin’s blog nearly every day.  If I shared every great insight I found there on my blog, it would be full of Seth’s insights and none of my own.

The other day he posted a graph comparing the the time between the creation of a certain type of media and when it is viewed by the final consumer and the bandwidth or volume of information presented.

Here’s what Seth has to say to explain what it means.

There’s a huge correlation between how much interaction there is and how powerful a medium is (at least among successful media). Telephones changed the world because the interaction is so real. As you get more interactive, though, you exchange less dense media. You can’t have a real time conversation online that carries the digital impact of a movie or some other high bandwidth entertainment.

The bottom left corner is the scrap heap. It’s hard to place a commercial value on this part of the grid and there’s not a lot of commercially interesting work being done here. People just aren’t interested in low bandwidth, non-interactive media. Graffiti, for example, rarely draws a paying crowd.

The top right of the corner is where huge value and difficult sales lie. Not everyone can pay for the scarce resources needed to deliver an in-person seminar or one on one coaching, but those that need and can afford it, love it.

The important thing that this graph explains is the marketing value of different mediums, not the SOCIAL value.  Also, I disagree slightly with the placement of Live Seminars.  I would put them farther down the bandwidth line (at least most of the live seminars that I’ve attended lately.

Be sure to check out the full post.

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