5 Tips to Make Sure People actually READ your Blog Posts

Posted by Colin Clark on Dec 3rd, 2009 | View Comments home title

Font Size – I went to the optometrist recently. My vision is currently 20/20, yet some people have 11pt font as the default on their website and I struggle to read it, so I typically choose not to.
Short paragraphs – If I write a really long sentence, I will typically create a new paragraph for the next one. This isn’t English class. The goal is to make it easy for people to read your posts.
Pictures – It’s unnecessary to use pictures in every single post you write, but at least throw one in every 3rd or 4th post. It really makes a big difference for the look and feel of your blog.
Bullet points – Using bullet points from time to time breaks up the page into sensible chunks that are easier to read. Use where appropriate.
Avoid analogies – This one is strictly personal preference, but I really find most posts that use analogies to be irrelevant. Here’s a hypothetical example of the type of analogy post that makes me instantly know that you’re probably not saying anything interesting or important…