5 reasons no one cares about your blog

1. You don’t care about anyone else’s blog. There’s kind of a karma effect in blogging. If you don’t read and comment on other people’s blogs then people don’t know what you do or even that your blog is out there. Say you have a gardening blog. Find another gardening blog. Read a post that interests you and write ‘nice post blah blah blah I too have a gardening blog blah blah blah…”

2. You’re not working to broadcast your message. The most obvious place to broadcast is on twitter. Since twitter is up-to-the-minute, people can check out your latest post as soon as you post it. Also you can find people who are talking about similar things that you talk about.

3. You haven’t done the basics. Have you registered your blog with feedburner and technorati? Are you set up with Google Analytics? These are things that must be done. I’m not saying that these things will get you traffic, but they’re basic and easy to do. Just do it.

4. You’re not leveraging social bookmarking sites like Delicious, Stumbleupon, Digg, and Reddit. An associate of mine had 40 thousand hits the other day because of a random post he submitted to Reddit. There are similar success stories all over the web. These sites are where people who want to read good stories go to find them. It’s your job to start showing up. If your stuff is good, there’s a lot better chance that you’ll get site traffic.

5. You don’t post often enough. I once heard someone define the word ‘blog’ as, ‘a crappy website that someone started with good intentions and then abandoned’. Every once in a while I’ll find a story that I like on some random blog and I’ll decide to subscribe only to find that they only update once every 3 weeks. Why would I go to the trouble of checking your feed every day if you don’t even have the decency to put up a new post 2-3 times a week?