From the monthly archives: February 2010

Marketing Truths to Live By

On February 17, 2010 By

What can be measured can be improved. More eyeballs is not always better. Sales are the ultimate metric. Vision is more important than tactics. Luck is Labor Under Correct Knowledge. Marketing is an investment in yourself. Different is usually better. Belief is more important than strategy. Attention is a valuable asset. Trust is the ultimate [...]

Continue Reading →

When Marketing Makes Things SO Much Better

On February 12, 2010 By

Which tastes better, Coco-Coal or generic brand cola?

Does Coke really taste better?

Which is better for doing everyday computing, a 15 inch top-of-the-line Macbook Pro, or an off-brand machine running Windows XP.

Would the average user know the difference if it weren’t for marketing?

Here’s my point… Every industry and every product has a [...]

Continue Reading →

5 Ways Mid-Sized Brands Can Win with Social Media

On February 8, 2010 By

Let’s say you’re an established regional brand. You’ve been in business 10 or 20 years and you operate from a fixed geographic area. You’re generally well-known by most people who use your kind of service, but you’d really like to increase your market share.

Here are some tips to help make that happen using electronic [...]

Continue Reading →

5 Ways Mid-Sized Brands Can Win with Social Media

On February 7, 2010 By

Let’s say you’re an established regional brand.  You’ve been in business 10 or 20 years and you operate from a fixed geographic area.  You’re generally well-known by most people who use your kind of service, but you’d really like to increase your market share.

Here are some tips to help make that happen using electronic [...]

Continue Reading →

Yes, Content is Still King

On February 7, 2010 By

Johnnie Firari posted a blog on Smaller Indiana that I found interesting. It contemplates whether content is still king with the great explosion of content that is currently out there.  He made some excellent points and I left this comment in response.

@garyvee is right. Content is valuable is you are the absolute [...]

Continue Reading →

3 Ways to Get Attention – Buy, Earn, or Steal

On February 6, 2010 By

If you distill your job as a marketer down far enough, you really only have to do 2 things.  First you have to create and define your message, and then you have to get that message in front of people.

When you start talking about getting your message in front of the right audience, you’re [...]

Continue Reading →

Do People Believe Your Faceless Brand?

On February 6, 2010 By

Yes… Probably.

One of the things that marketers seem to be talking about incessantly is that social media can ad a human face to big established brands.

I think this is a little misguided.

I’m not saying that big brands shouldn’t have a presence in social media, but I I don’t want to see social [...]

Continue Reading →

Golden Nuggets from Seth Godin

On February 2, 2010 By

One of the reasons I love reading Seth Godin‘s stuff is that he has this amazing ability to distill wisdom into really meaningful, short passages.  Here’s one that he posted yesterday…

Busy does not equal important. Measured doesn’t mean mattered.

How awesome is that!?  ‘Measured doesn’t mean mattered’.  I [...]

Continue Reading →

Ready to Take the Next Step?

Press the Go! Button to Set up your Free Consultation.

Get Connected

Enter your name and email to receive our monthly tips on how to use the Internet to market your business.
* indicates required

Join the Tribe on Facebook

Click 'Like' to become a Tribeswell fan on Facebook. All your friends are doing it...

Tribeswell on Facebook

Switch to our mobile site