Archive | December, 2009

5 Tips to Make Sure People actually READ your Blog Posts

By • December 3, 2009 • Corporate & Business Blogging • Leave a comment

Font Size – I went to the optometrist recently.  My vision is currently 20/20, yet some people have 11pt font as the default on their website and I struggle to read it, so I typically choose not to. Short paragraphs – If I write a really long sentence, I will typically create a new paragraph [...]

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Killing Social Media in 2010 – Giving birth to Social Marketing

By • December 2, 2009 • Business Branding, Business Consulting, Business Marketing, Facebook Marketing, Marketing Technology, Social Media Marketing & Optimization, Twitter Marketing • 7 Comments

I’ve written before about how sick I am of the term ‘social media’. At the time I didn’t have a good replacement for the term. The Problem First off, the term ‘social media’ is a noun.  It refers to sites like Facebook and Twitter (and hundreds of others), and doesn’t refer to anything particularly actionable. [...]

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