By Colin Clark • November 11, 2009 • Corporate & Business Blogging • Leave a comment
People have been talking for a while about how Facebook and Twitter are slowly becoming the comment engines for blogs. Bloggers write great posts, they put a link on a social network, and the conversation happens on Twitter instead of in the comments of the blog. That’s fine if you’re Mashable or Techcrunch, but what [...]
By Colin Clark • November 11, 2009 • Business Branding, Business Consulting, Business Marketing, Internet News, Marketing Trends • Leave a comment
On Monday night I went out to show my support of IU basketball by attending their exhibition game against St. Joe’s. The Hoosiers performed admirably with a 95-67 win. As usual, I observed the marketing and advertising that was all around me. Most of the sponsors were established brands like Bank of America, Marathon, and [...]
By Colin Clark • November 9, 2009 • Business Branding, Business Consulting, Business Marketing, Corporate & Business Blogging, Facebook Marketing, Marketing Technology, Marketing Trends, Technology Product Reviews, Twitter Marketing • Leave a comment
Contests – People love competition. Contests can drive a ton of traffic to your website or blog. The important thing to keep in mind is that you should have some sort of strategy for how you will monetize the additional traffic. Videos – The cost of producing high quality embedded video is finally so low [...]
By Colin Clark • November 9, 2009 • Business Branding, Corporate & Business Blogging, Facebook Marketing, Social Media Marketing & Optimization, Twitter Marketing • Leave a comment
The key question when you start to leverage social media is, how do I create conversations that will get me business? A better way to word it is, how do I create conversations and content that matters to people. I have a client, John Bethell Title Company, who puts out a mortgage market share report [...]
By Colin Clark • November 6, 2009 • Search Engine Optimization and Pay Per Click, Wordpress Development • Leave a comment
As a developer I’m constantly testing new wordpress plugins so that I can share that extended functionality with my clients. What this has led to is an ever-evolving list of standard plugins that I use on every site I build. Akismet It comes with wordpress, it’s easy to activate, and it helps combat comment spam. [...]
By Colin Clark • November 6, 2009 • Corporate & Business Blogging, Facebook Marketing, Search Engine Optimization and Pay Per Click, Social Media Marketing & Optimization • Leave a comment
As you’re building your tribe, it’s often helpful to look at where your website traffic is coming from and maximizing your best traffic sources. Here’s an example… I look at the traffic I’m getting from Facebook and I notice that on some days I get lots of traffic from this source, but on other days [...]
By Colin Clark • November 5, 2009 • Business Marketing, Facebook Marketing, LinkedIn Marketing, Marketing Technology, Social Media Marketing & Optimization, Twitter Marketing • Leave a comment
When I meet with clients I often get questions about how to properly leverage the status update functions on LinkedIn, Facebook, and Twitter. The truth is that the three platforms are different, but do have similarities. The important thing is to get the most impact out of each platform. LinkedIn Status A common debate in [...]
By Colin Clark • November 3, 2009 • Business Branding, Business Consulting, Business Marketing, Corporate & Business Blogging, Internet News, Marketing Technology • Leave a comment
As I’ve been researching real estate marketing strategies in preparation for my upcoming social media seminars, I’ve had the opportunity to check out a lot of great real estate websites. I’ve noticed that a lot of the best websites have several things in common. Blog centric design. Let’s face it, blogging and real estate are [...]
By Colin Clark • November 3, 2009 • Business Marketing, Facebook Marketing, Internet News, Marketing Technology, Social Media Marketing & Optimization, Twitter Marketing • Leave a comment
What: A training seminar for Bloomington real estate professionals on using social media tools to get more business. When: November 13 from 10am – 12pm Where: The Star Center – 216 West Allen Street Bloomington, IN Cost: $20 On November 13 I’ll be holding a seminar for Real Estate agents about how to use Facebook, [...]
By Colin Clark • November 3, 2009 • Business Marketing, Corporate & Business Blogging, Facebook Marketing, Marketing Technology, Social Media Marketing & Optimization, Twitter Marketing • Leave a comment
It seems like when I first started using Twitter, it was a really good way to generate traffic for your website, or more importantly your blog. I’m noticing a slight change in the behavior of these visitors. Here’s what’s happening… Traffic From Twitter is Down I remember in the early days of Twitter when I [...]
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