Archive | October, 2009

Website tips for Real Estate Professionals

The real estate industry is undoubtedly being reshaped by the internet.  For years Realtors have held a monopoly on the Multiple Listing Service (MLS). While this is still true, more efficient online models have caused sellers and buyers to rely more heavily on web-based services and some of these buyers and sellers are choosing to bypass the Realtor all [...]

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Should you separate personal and professional social media?

Ever since I started doing social media consulting, I’ve been getting the same question. Should I create different facebook and twitter profiles for personal and business? The reason why I keep getting this question is that there really isn’t a good answer.  However, there are clear advantages to each alternative, so here is a list [...]

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Work, Media, and their collision on the web.

I watched this video today about Google Wave and it really got me thinking. Work There are tons of tools on the web that make work easier. We have Basecamp (project management), Google’s suite of tools (Docs, Email, Chat, Video, etc), Salesforce (CRM), and many many other tools that allow us to work smarter. Media [...]

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Why does Bing give such bizarre search results.

I was doing a little ‘ego searching’ today and I found out something fairly alarming about Bing (Microsoft’s search engine).  When I typed in ‘tribeswell’ I received several results of sites that were linked to mine, but my actual website wasn’t even on the first page. This is really weird to me.  I know that [...]

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Online chatter changes the definition of ‘Common Knowledge’

The other day I read a guest post that Hanna Joseph (an attorney with Hollingsworth & Zivitz) posted on Kyle Lacy’s blog about new regulations that the FTC is placing on bloggers. Basically, the FTC is requiring that if a blogger takes any form of compensation for blogging about something, whether it be money or [...]

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How many pages should your website have?

I use a Hubspot‘s Website Grader for determining the effectiveness of websites. It takes lots of different factors for your website and gives you tips for improving your web presence. One of the parameters they take into consideration is the number of pages your site has that have been indexed by Google. In my opinion [...]

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Website tips for OEO’s (only executive officers)

If you’re a one person company (like me), then I hope you already have a website that’s easy to update with a content management system (CMS).  I use wordpress, but joomla and drupal are also good (although more complicated) alternatives. If you’re running a company by yourself, then it’s really up to you how much [...]

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Social Media Coach… Meet Business Coach

One of my favorite things to do is to consult with small businesses with their marketing.  For companies with small budgets I often implement a variety of viral strategies to maximize impact while minimizing cost. One problem is that it is sometimes difficult to believe that such simple strategies (not to mention free tools) can [...]

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It Keeps on Getting Better and Better

While visiting with some friends this weekend, we all came to the conclusion that last week was a bad week.  There just seemed to be bad vibes in the air.  Even some of my friends on Facebook were talking about how last week was just not good. Are we alone here?  Was the earth just [...]

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Twitter: Not a search engine, not a content engine, but a CONTEXT engine.

I was skimming through Chris Anderson‘s book ‘The Long Tail‘ today and I had an interesting revelation.  Anderson writes… In a world of infinite choice, context — not content — is king. ‘The Long Tail’ was written in 2006, the same year that Twitter was first unleashed on the world, so there isn’t any talk [...]

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