I’ve been thinking a lot lately about how to model social media and outline the benefits. How do you measure success? How important is your reach? I think that in a lot of ways these things are a lot more important for web 1.0 marketing than they are for web 2.0 marketing. The beauty of [...]
I really don’t understand this whole quality over quantity mindset in regard to twitter followers. You can have both! Let me back up for a second… You’ve got 50,000 followers who are exposed multiple times per day to your message and that’s a bad thing? Please! Most people would kill for that kind of recognition. [...]
I had a geat time last Wednesday attending the Confluence Networking blogging pannel. Among the panelists were Doug Karr from Compendium Blogware, Rhoda Isrealof from Say it For You, Roger Johnson from YourPRGuy.com, Kevin Hood of Fusework Studios, and Brandswag’s own Kyle Lacy. One recurring theme of the panel discussion was that the key benefit [...]
