From the monthly archives: May 2009

Finally, a new music post! 'Heart of Life'

On May 28, 2009 By

It’s been a long time since I put up a music post. I was pickin my guitar tonight and I couldn’t resist making a video. This is my acoustic cover of ‘Heart of Life’ by John Mayer. I’m a big believer that your blog should be a reflection of your personality (not just business). I [...]

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#1 Marketing tip to get you through the next 10 years.

On May 27, 2009 By

It’s no secret that the way we bring products to market is changing drastically.  I just returned from a keynote by noted social media expert Jason Falls.  He argued that search will become much more important in the next few years with the advent of semantic and local search options.

[...]

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You should never ever ever ever SPEND money on marketing.

On May 26, 2009 By

You should INVEST it.

The #1 issue that I face day in and day out is companies that look at marketing as a cost of doing business.  Here’s a reality check.  Toilet paper is a cost of doing business.  Office equipment is a cost of doing business.  Marketing is an investment in the continued profitability [...]

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What kind of animal is this? Amphibian or Reptile

On May 21, 2009 By

I was sitting outside having dinner last night at a Bloomington, Indiana eatery (Upland Brewery) and I noticed this peculiar creature crawling up the side of the building.  It looks like either a lizard or a salamander.  The problem I have is that it was much bigger than I’ve ever scene an Indiana [...]

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SEO might bore me, but it's still important to know what you're doing.

On May 20, 2009 By

I’ve had several conversations lately (both online and off) about Search Traffic and whether or not it’s the best way to acquire customers.  My argument has typically been that blogs are already search optimized and that you WILL win searches by blogging frequently about what you do.  For this reason I’ve be known to say [...]

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Block Twitter Spammers Weekend

On May 14, 2009 By

Hi everyone.  I’ve recently been getting worried because I love the Twitter community, but it seems to be getting infiltrated by a lot of SPAM accounts, so I thought I’d declare this weekend the official #blockspammers event.  Here’s all you have to do.  Just go through your follower list and find a few [...]

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Officially endorsing BeTweeted

On May 14, 2009 By

I had lunch with Nick Carter yesterday.  Nick is a local Indianapolis entrepreneur who’s seen some great success with Address Two, which is a ridiculously simple to use and cheap CRM.  He was telling me about his new venture BeTweeted.  BeTweeted is basically a Pay Per Click marketing tool for spreading your message on twitter.

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I'll do anything for anyone, anytime, anywhere.

On May 14, 2009 By

I meet people all the time who struggle to find a niche. This is completely normal. No one wants to turn away business, and just because you have a target niche doesn’t mean that you have to turn away money when it’s pointed your way. Finding a niche is profitable in a [...]

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The Last Design Update I'll Ever Make… Promise

On May 12, 2009 By

For my readers who have been with me for a while, you might have noticed that I’ve been a little ADD with my blog design.  My problem is that I just get sick of the same old thing day in and day out.  One day I want more features, the next I feel like [...]

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Social media can’t help you. You don’t qualify.

On May 8, 2009 By

 

Not every business is a good fit for social media marketing.  Some organizations just aren’t set up for it.  There are too many rules you have to follow, non-disclosure agreements, compliance regulations, and old-school thinkers.  Let me throw out a statement that might surprise some people.

There’s absolutely nothing wrong with that!

Here’s the [...]

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