Archive | March, 2009

It all plays out like clockwork.

Image via CrunchBase If you’re like me you follow the major social technology blogs Livecrunch and Techcrunch. They report on new social media services and updates to existing ones, but it seems like whenever anything iPhone-related comes out they lose their minds and forget about everything else. The latest hysteria centered around the new operating [...]

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5 Tips for Twitter success

Image via CrunchBase Twitter is probably one of the most revolutionary tools to ever hit the Internet.  It can be hard to figure out exactly how to get started.  You’re basically given a dialogue box and no direction.  Here are some tips to get you started. Follow people you know.  Chances are if you’re joining [...]

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Safari 4 – Talking web browsers again.

  Regular readers of Indy Awesome know that I’m a complete ‘browser whore’.  If a browser isn’t in beta-version, chances are I’m not using it.  I want the newest, the sleekest, the fastest, and the coolest.  You can be sure that when I heard Apple was releasing a beta of Safari 4 a few weeks [...]

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5 ways to ask for permission

It seems like a ton of people have been adding me to their eNewsletter mailing lists lately, and more often than not I’m not even a qualified prospect for their product offering.  These people are not only wasting my time, but their damaging their brand with these practices.  Here’s 5 ways to make sure you [...]

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10 Ways to leverage lists in your blogging

I don’t know about you, but I’m a stickler for blogs that are structured in lists. Top 5′s, top 10′s, worst 25′s… I love em all. To me ‘list’ blogs represent blogging in its finest incarnation. There’s nothing better for my tastes than 5 or 10 relevant bite-sized bits of info. Here are 10 great [...]

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My new ‘SMASH Course’ Song and Video

Fish Where the Fish Are

When it comes to using social media in your marketing endeavors, I like to think of those neat sonar fish finders that fisherman use for finding the areas of the pond where fish are congregating. I equate this to your social media strategy, and this is the first step towards success. A good place to [...]

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My Twitter Goals

The other day my estemed associate Kyle Lacy posted his twitter goals. 1. Increase brand recognition for Brandswag and Kyle Lacy. 2. Learn from the professionals in the social media world. 3. Become obsessive in order to help others use Twitter for their benefit. I thought it would be helpful to line out my own [...]

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Yes, It is a Race

One thing I always tell people when they’re thinking about implementing a social media strategy is to look at what their competition is doing.  The best possible outcome of this is that their competition is doing nothing.  Look at it as a race… you just won. A fun game for me is to identify gaps [...]

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