From the monthly archives: March 2009

Your People are Sooooo Important

On March 31, 2009 By

Does that sound like it’s a little obvious?  I think so too, but in so many cases, companies hide their people from the world behind walls of bureaucracy.  Social media tools obviously alleviate this problem.

Let’s say someone in your organization has a relationship with a supplier.  Now let’s say that person leaves your [...]

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Twitter may have crossed the chasm.

On March 30, 2009 By

Last summer you were kind of a weirdish trendsetter if you were on Twitter.  It was a new tool with a few million hard-core users and tons of people who registered accounts, didn’t understand it, and never used it again.

Just a few short months later it seems like [...]

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It's all marketing (if you really think about it)

On March 30, 2009 By

I’ve been thinking a lot lately about productivity.  I’m trying to get lean and mean and in the process get a lot more done in the day.  Today I attended the Slaughter Development Productivity Summit, which was fantastically enlightening.  For someone like me who’s pretty disorganized, seminars like this are invaluable when it [...]

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Blogging is officially busted.

On March 28, 2009 By

I was at a local Indianapolis bar called MudShots last night and I saw this sticker pasted to the wall in the men’s restroom.  I’ve taken this as the final nail in the coffin for ‘blogging’ as a buzzword.  It’s hit critical mass and it’s all downhill from here.  The news media has picked [...]

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Attention Marketing Department

On March 27, 2009 By

I just returned from a breakfast appointment with Justin Bryant and Derek McClain with Fusework Studios, an Indianapolis-based web company.  Justin is in sales and Derek is a project manager.  Derek mentioned that of the 35 customers that he manages only 3-4 are really actively using their website as a marketing tool.

[...]

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Go Grassroots in your email marketing

On March 26, 2009 By

I was in Rebecca Carter -Ihle’s shop last Saturday and she shared her email list with me and I thought it was absolutely brilliant.  Since I’ve posted recently about the evils of non-permission-based email marketing I thought it would be prudent for me to share this story with you.

Every time [...]

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Give Me a Big Powerful Brand & I Would Dominate

On March 24, 2009 By

Today I was reading a post over at Chris Brogan’s blog about how Pepsi could use social media to get their message to their customers and I got to thinking and I came up with a realization; if I had a say in the marketing of a big brand like Pepsi, I [...]

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How EXACTLY is social media going to help me grow my business?

On March 23, 2009 By

To really explain how social media can positively impact your business I really need to give my definition of ‘business’. Business is really just a series of relationships that facilitates the exchange of money for products or services. Using that definition, it’s easier to create strategies to grow your business.

How does this apply to [...]

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Cashing In

On March 22, 2009 By

Yesterday I wrote about what an awesome Saturday I was planning on having.  Part of that included visiting a blookstore where I, logically, checked out the new ‘Social Media’ themed books that are out on the market.  I found 2 that I don’t remember seeing before, and they’re both by authors that I havn’t heard [...]

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5 Things for a Blogger to do on a Saturday

On March 21, 2009 By

It’s a lazy Saturday and I’m relaxing at my future-mother-in-law’s house down in Southern Indiana.  I thought it would be a good idea to share my top five things to do on a lazy Saturday.

Catch up on reading.  Ever since I got the RSS app for my iPhone, I’ve been [...]

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