From the monthly archives: January 2009

Social Media – where the selfish thrive

On January 31, 2009 By

The only way to really truly succeed in social media marketing is to learn to be selfish.  What I mean by that is that you’ve got to learn to love it.  Luckily it’s an easy thing to love (for a lot of people).

I talk to business professionals every day about how to use social [...]

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Buzzzzzzzzzz

On January 30, 2009 By

This is how it starts.  One buzz.  One follower.  One idea.  But, bees are not solitary creatures.  A few of your followers start talking and your message spreads, or no one says a word and it shrivels up and dies.  This has been the way of the world since the dawn of [...]

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Your website is software, your blog is for content.

On January 29, 2009 By

This is becoming more and more true and it’s only going to become more widespread in the next few years. The ‘informational website’ is going to go away and give rise to websites that are a lot more like software applications and a lot less like press releases and [...]

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5 reasons no one cares about your blog

On January 28, 2009 By

1. You don’t care about anyone else’s blog. There’s kind of a karma effect in blogging. If you don’t read and comment on other people’s blogs then people don’t know what you do or even that your blog is out there. Say you have a gardening blog. Find another gardening blog. Read a post that [...]

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Surviving the Blizzard of '09

On January 28, 2009 By

I think it’s obvious to anyone living in the Indianapolis area that it is EXTREMELY snowy out right now. When I realized how incredibly snowy it was I realized that if I didn’t stock up on some supplies we wouldn’t survive the blizzard. I am the man of the house after all (I live with [...]

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Shocking Website Design

On January 27, 2009 By

I was working on a web project late last night when I received an email from my friend Erik Deckers confirming a meeting we had this morning and asking me to take a look at his new website. Naturally I clicked through to find that the site was unbelievably, astoundingly, and shockingly YELLOW.  [...]

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Why Seth Godin Loves Me

On January 26, 2009 By

So I’m at the bookstore with my fiancee yesterday looking through the business and marketing books and I see that there is only one copy left of Seth Godin’s book ‘Unleashing the Ideavirus‘.  I read Seth’s blog fairly regularly, and I’ve also read a few of his other books, and lots of people [...]

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One of my Biggest WordPress Pet Peeves

On January 25, 2009 By

In my never-ending search for knowledge, I picked up a new book today which reminded me of one of my all time pet peeves.  The book is a guide to wordpress 2 by Maria Langer and Miraz Jordan.  It seems to be really good resource for learning the ins and outs of wordpress setup, [...]

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Is your marketing working???

On January 24, 2009 By

The real question with every marketing initiative you consider should be, WHY? Why should I blog? Why am I doing direct mail? Why should I pay an SEO consultant to work on my website? What are the results going to be? How am I going to measure those results? What is a reasonable time frame? [...]

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Live in person! Live! Over the web

On January 22, 2009 By

My honest goal is to help people utilize social media as a valuable business tool.  I though I’d share a few tips on how I combine online networking and face-to-face networking.  I have a very simple strategy.  First I attend an in-person networking event where I talk to other business professionals and [...]

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