I’ve added two new songs to my playlist on mwmcmusic.com Both are Pissed-off Catfish tracks. Mud-nasty is intended to be a follow-up to whiskey whiskers. This is the demo version with me playing banjo and singing. A full-band version should be up soon.

Poison whiskey is a song I wrote last night for Jeff Stigelman to sing. This version has me on guitar and vocals, and I’m super-stoked about getting a full-band arrangement finished as soon as possible. Enjoy…

It’s official. The RCA Dome (actually I still like to call it the Hoosier Dome) is no more!

For a while now I’ve been hearing lots of people discuss the business applications of twitter; basically what’s the best way to utilize it as a tool.  Most people who I stay in touch with say ‘Yeah twitter is fun and it’s a great way to manage your brand, but what else.  It’s not overly effective at generating new business.’  And it might never be.

Here’s the epiphomy I had today.  Twitter is a giant room that’s constantly got people comming and going, meeting each other, doing business, sharing ideas, and solving problems.  So here’s what you do… you listen and you create as much incentive for your existing customers to engage in twitter conversation as possible.  You put a sidebar on your website that says ‘got a question? ask us on twitter.’  You put the same thing on your blog.  You have a few of your key employees managing your brand’s account.

This strategy will inevitably generate followers, so here’s what you do.  Someone asks your company a twitter question.  Then you re-tweet it so that everyone on your follow list can see the question, and then you answer the question (if you can in 140 words).  The advantage is that this creates a soft conversion point for new business, while providing a valuable resource for existing customers.

Oh!  I’ve got a huge twitter related announcement.  It is very likely that a tweet that I received from @nickilaycoax will result in a gig for the Pissed-of Catfish.  If that’s not cool, I don’t know what is.

Here’s a couple of tunes from my music player on the Midwest Music Conspiracy Ning site. ‘Whiskey Whiskers’ is a track that we completed last night. It’s very down-home bluesy. It will be the title track off the Pissed-off Catfish EP that I’m working on with Rob Doty and Jeff Stigelman. The other track is called ‘The Best Thing About Me’, and I wrote it for my fiancee to be played at our wedding. Enjoy…

Check out the post on Scott Semester’s blog that inspired me to make this ridiculous video.