Most websites get built by someone like me, they look great, and they make an impact for the first couple of months, then they never get updated again, visitors and search engines stop caring, it slowly dies and then again the company hires someone like me to rebuild the site and the cycle starts all over again.
It doesn’t have to be this way! Today’s websites are typically built using a Content Management System (CMS) which allows website owners to easily add and change pages, engage visitors and search engines, and keep the website alive and vibrant. WordPress, which is the CMS that we use for all of our clients’ websites, because it has the largest development community, is flexible and secure, and is extremely efficient and easy to deploy websites on the platform.
This list is not WordPress specific. Most content management systems will allow you to perform the marketing functions listed here. However, if you don’t have a website that is built using a CMS, you can always contact us and we can get you all fixed up.
Okay, enough chatter. On to the list ->
1. Add Pages for ALL Your Services
Lots of websites have a ‘services’ page. It lists everything the company does, and for an average website this is totally fine. But, if you want to have an above average or GREAT website, you should create a page for each service you provide.
Why you ask? Having unique pages for each service is great for your visitors and for your SEO (search engine optimization). If someone is searching for someone to perform a specific service for them, a long list of services is fine and dandy, but a page specialized for EXACTLY what they need is much much better.
2. Start a Blog
The key to maintaining an active user base on your website is to be constantly creating new and interesting content. The best way to organize lots and lots of content is through a blog. Blogging creates tons of high quality content that engages visitors and search engines. Blog content can also be repurposed for email marketing, print media, ebooks…
3. Create Landing Pages
What is a landing page? definition via wikipedia
In online marketing a landing page, sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.
How about a real world example… You own a company that does professional floor cleaning in Bloomington, Indiana. You buy an add on Google adwords that displays whenever someone searches “Professional Floor Cleaning Bloomington Indiana”. When someone sees the ad and clicks on it, they’re taken to a specially designed ‘landing page’ on your website. You’ve optimized this page to sell your services to the customer so it is likely that you will convert them to a customer.
The first way to start getting visitors from social media sites is to build up your own following and share links with that following, but that’s not exactly scalable. The next thing to do is to include sharing buttons like the ‘Facebook Like’ and ‘Tweet’ buttons that are prevalent on the web. These buttons allow your visitors to share the pages on your site with their followers, then some of their followers will visit your page and share with their followers. Creating feedback loops like this can be a powerful source of traffic to your site… so why not do it?
Search engines are complicated. They’re basically designed by mathematicians and computer scientists. However, properly optimizing your website is NOT rocket science.
If you’re serious about marketing your business, you need to be serious about marketing on the internet, and if you’re serious about marketing on the internet you need to get serious about search.
Today’s content management systems provide tons of tools that help you adjust content, title tags, keywords, internal links, and all the other things that effect how search engines rate your site. There are also tons of SEO blogs that tell you exactly what to do to get traffic.
This is a list of some of the top SEO blogs on the web. I found it by doing a simple Google search. Everything you need to know is on these blogs. Don’t have time to learn SEO? Hire Tribeswell to do it you.
6. Post Videos
2 ways to leverage video on your website:
The easy way: Repost cool videos that you find on the web (like on Youtube) on your blog or website and write your own commentary. Your visitors will appreciate that you found something cool for them.
The hard way: Either learn to create and edit video (and trust me with today’s technology it could not be easier) or pay a video production company to help you create videos for your website.
7. Create Photo Galleries
A picture is worth a thousand words. Therefore a gallery with 10 pictures is worth 10,000 words. There are tons of great-looking photo gallery tools that can display galleries on websites. Most cell phones now take great pictures. Put the two together and you’ve got a great compelling reason for people to visit your website.
Every visitor is a chance to connect with a future customer. However chances are they won’t buy from you the first time they’re exposed to your brand. But, they might fan your business on Facebook or follow your company on Twitter.
Your website should make it EASY for visitors to become fans and followers so that down the line they are more likely to become customers.
9. Run Surveys
Want to give your customers an incentive to visit your website? Why not ask their opinion? You’ll get people to come to your site, you’ll get valuable information about how your business is performing (in the eyes of your customers), AND they might even share your site with some friends via social media.
The #1 fastest cheapest and most effective way to build traffic to a website is email marketing. But, are you making it easy for people to get on your mailing list? Are you providing incentives so that people actually WANT to join?
The great thing about having a website that’s built on a CMS is that you can do cool things like offer eBooks or other downloads in exchange for signing up for your email distribution list. You’ll keep your email list growing and vibrant and your visitor will receive the added value of premium content.
If you do it right, it looks like this…
What do you think? What types of things would be good to add to this list? Have you tried any of these strategies? Are they working?